Target’s Halloween Private Label Goodies for 2014!

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Target stores have been building out impressive Halloween seasonal sections for as long as I can recall and this year is certainly no exception.  A big part of those annual seasonal offerings is their private label or store brand product which inevitably contains an array of confectionery gems.  With that in mind, today I’m excited to showcase Target’s private label Halloween goodies for 2014!

As a pop-culture candy enthusiast and collector, my first visit to a Target store after they’ve put up their Halloween section is exciting.  I’m always curious to see what approach they’ll take to their unified graphics and design.  And of course there’s all the new candy.

2014 Target Halloween displays

2014 Target Halloween displays

2013 Target Halloween Candy

A shot from last year!  2013 Target Halloween Candy section

2014 Target Halloween Private Label Gummies and More

2014 Target Halloween Private Label Gummies and More

This year they brought out a nice assortment of private label pegged gummies and novelty bubble gum.

2014 Target Halloween Private Label Gummies and More

2014 Target Halloween Private Label Gummies and More

2014 Target Halloween Private Label Gummies and More

2014 Target Halloween Private Label Gummies and More

I also took notice of the plastic containers of gross-out gummies – the gummy tongues were particularly groovy.

2014 Target Halloween Private Label Gross Gummies Packs

2014 Target Halloween Private Label Gross Gummies Packs

2014 Target Halloween Private Label Gross Gummies - Gummy Tongues Candy

2014 Target Halloween Private Label Gross Gummies – Gummy Tongues Candy

Pretty fun stuff.  I made it a point to pick up the full assortment of pegged offerings.

2014 Target Halloween Private Label Gummies and Gum at Home

2014 Target Halloween Private Label Gummies and Gum

Here’s the full assortment of peg packs after they were emptied and flattened for scanning.

Target - 2014 Halloween seasonal private label - Wicked Witch Fingers - 4oz gummy candy package - 2014

Target – 2014 Halloween seasonal private label – Wicked Witch Fingers – 4oz gummy candy package – 2014

Target - 2014 Halloween seasonal private label - Spooky Eyeballs - 4oz gummy candy package - 2014

Target – 2014 Halloween seasonal private label – Spooky Eyeballs – 4oz gummy candy package – 2014

Target - 2014 Halloween seasonal private label - Oozing Skulls - 4oz gummy candy package - 2014

Target – 2014 Halloween seasonal private label – Oozing Skulls – 4oz gummy candy package – 2014

Target - 2014 Halloween seasonal private label - Gruesome Body Parts - 4oz gummy candy package - 2014

Target – 2014 Halloween seasonal private label – Gruesome Body Parts – 4oz gummy candy package – 2014

Target - 2014 Halloween seasonal private label - Creepy Crawlers - 4oz gummy candy package - 2014

Target – 2014 Halloween seasonal private label – Creepy Crawlers – 4oz gummy candy package – 2014

Target 2014 Halloween seasonal private label - Vampire Bites Gum - 2_4 oz powder-filled fillzy gum package - 2014

Target 2014 Halloween seasonal private label – Vampire Bites Gum – 2.4 oz powder-filled fillzy gum package – 2014

Target - 2014 Halloween seasonal private label - Super Sour Gum - 3 oz nuclear waste-filled gum package - 2014

Target – 2014 Halloween seasonal private label – Super Sour Gum – 3 oz nuclear waste-filled gum package – 2014

Target - 2014 Halloween seasonal private label - Gruesome Gum - 2_4 oz super sour lava-filled gum package - 2014

Target – 2014 Halloween seasonal private label – Gruesome Gum – 2.4 oz super sour lava-filled gum package – 2014

That’s everything I picked up from Target’s private label Halloween selection this year and I think it’s a great assortment of stuff.

But I have more to feature today as I realized, while bringing today’s article together, that I had never posted about the Target Halloween private label offerings from last year.  It’s worth noting that rather than reusing the same designs year-after-year, Target comes up with entirely new seasonal private label packaging designs every year.

I only picked up one of the Target gummies packs last year, but it’s enough that you can get a good look at what their 2013 private label design looked like:

Target - 2013 Halloween seasonal private label - Gummy Creepy Crawlers - 4oz gummi candy package - 2013

Target – 2013 Halloween seasonal private label – Gummy Creepy Crawlers – 4oz gummi candy package – 2013

Last year, their private label used a woodgrain graphical background with a Jack-O-Lantern or skull logo frame.   I snapped a few photos of the private label last year that I dug up for today as well.

2013 Target Halloween Private Label Gummies and Lolipops and more

2013 Target Halloween Private Label Gummies and Lolipops and more

2013 Target Halloween Private Label Gummies and Lolipops

2013 Target Halloween Private Label Gummies and Lolipops

2013 Target Halloween Private Label Candy

2013 Target Halloween Private Label Candy

2013 Target Halloween Private Label Bag of Bones - White Chocolate & Dark Chocolate

2013 Target Halloween Private Label Bag of Bones – White Chocolate & Dark Chocolate

Pretty fun stuff all the way around.  And that’s everything I’ve got to share on Target’s Halloween private label offerings.  See you next time!

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Today’s post has been part of CollectingCandy.com’s 2014 Countdown to Halloween. To check out other sites celebrating Halloween all month long, visit the official CountdownToHalloween site.  For more of CollectingCandy.com’s CountdownToHalloween posts, just click here.

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About Jason Liebig

A New York City based writer, editor and sometimes actor. After spending much of the 1990′s in the comic book business helping tell the stories of Marvel Comics’ X-Men as series editor, he has since split his time between developing his own entertainment properties while still consulting and working on others. Having been described as “the Indiana Jones of lost and forgotten candy”, Jason is one of the country’s premier candy collectors and historians with his discoveries appearing in countless blogs, magazines, newspaper articles, and books. Always happy to share his knowledge and unique perspectives on this colorful part of our popular culture, Jason has consulted with New York’s Museum of Food and Drink and has also been a featured guest on Food Network’s Heavyweights, France’s M6 Capital, and New York’s TheActionRoom.com. My Google Profile+
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2 Responses to Target’s Halloween Private Label Goodies for 2014!

  1. Brandon says:

    It is always a treat to visit Target around Halloween. I especially like the big spider that they are using this year on signs and store displays. Have you seen that spider used on any packaging yet?

  2. Pingback: Target’s Halloween Private Label Candy for 2016! (and 2015, too!) | CollectingCandy.com

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