Category Archives: Full Set
In 2015, Snickers launched a bold on-pack marketing campaign birthed out of their successful run of “Who Are You When You’re Hungry” television ads. They did so by swapping out the logo area of Snickers bar wrappers and replacing it … Continue reading
For today’s “Black Friday” edition of Full Set Friday, I’m going to be looking at a small set of bars that were released by Russell Stover in early 2015, with flavors inspired by a quartet of hot beverages. I’m calling … Continue reading
Today’s Full Set Friday is a more typical example of setting out to “collect ’em all”, in that it is a classic brand and a broad assortment of currently-available flavors. When I committed to putting together a set of current … Continue reading
As promised in yesterday’s post, today I’m marking the United States Presidential Election by covering M&M’s 2016 New Peanut Flavor Vote promotion. Make the jump to check it out!
Way back in 1982, the Hershey company held a Summer promotion where they upped the size of each of their standard bars and alerted consumers to it with a bright on-pack call-out. I call it the “Hershey’s Now Larger” promotion … Continue reading