Easter Week 2014: Necco’s New Sweethearts Pop Eggs in Color-Your-Own Boxes!


Easter may be a few days behind us but in all the flurry (and fluffy) of the week leading up to the holiday, I somehow forgot to cover one of my favorite new candy releases of the season.  So I’d like to stop the presses and issue this late edition Easter Week post.  Make the jump to check out a groovy new Easter take on Necco’s classic Sweethearts conversation hearts – Pop Eggs!

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Easter Week 2014: It’s a Peeps Party and I Brought the Chicks!!


Happy Easter everyone!  Today I am going to cover a range of the always-classic Easter treat of marshmallow Peeps.  For anyone curious about the history of the brand I would like to recommend my write-up from last year which covered the Peeps 50th Anniversary celebration from 2003.  So now let’s get to the Easter 2014 Peeps Party!

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Easter Week 2014: Brach’s 1972 Easter Promotion!

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I grew up with Brach’s candy and as long as I can remember, it’s always been around.  The brand and its products have found ways to thrive through countless changes in the confectionery world, which is a testament to how timeless their candy is.

While Brach’s Pick-A-Mix offerings have always been a part of my candy enjoyment year-round, I also remember them for their great holiday offerings and seasonal store displays.   Today I’m excited to share a wonderful piece of historical candy ephemera – the contents of a 1972 Easter promotional sales kit, sent out to Brach’s salesmen.  Featuring a full-color catalog as well as black-and-white supplements, it’s a fabulous window into Easter candy’s past and one I’m excited to share today!

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Easter Week 2014: Twenty Fun Flavors of Russell Stover’s Chocolate Eggs!

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For today’s entry in our Easter Week coverage, I wanted to continue our CollectingCandy.com tradition and look at the full variety of Russell Stover’s seasonal offerings.  In the last year I’ve had great fun featuring Russell Stover’s Halloween Pumpkins, Christmas Santas and most recently their Valentine’s Hearts – so it’s great to be able to round out the candy holidays by taking a detailed look at their variety of Easter chocolate eggs!

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Easter Week 2014: Easter Nerds Through the Years – Featuring Doc Hinkles Nerds Shrinkles!


Willy Wonka’s Nerds are one of my all-time favorites and that certainly includes their holiday releases.  In recent years Easter-themed Nerds have taken on the moniker of “Hoppin'” Nerds but that wasn’t always the case.  Today we’re going to look at a range of historical Easter Nerds packaging as well as a strange and officially-licensed early Nerds Easter egg decoration kit!

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Easter Week 2014: The Return of Mike and Ike Easter Treats! Plus: A Little History and a Lotta Jellybeans!

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Back in the early 2000’s Just Born released a special Easter edition of their Mike and Ike candies called Mike and Ike Easter Treats.  I wrote about that release here last year and always thought it was a pretty cool one.  So I was extremely delighted when, a few weeks ago,  I was shopping in the Easter candy section of my local Target store and noticed that there was a brand-new version of Mike and Ike Easter Treats.  After a decade away, they’d  made a comeback!

Today I’m excited to look back again at Mike and Ike Easter Treats’ original edition as well as this new one, while also covering some of Just Born’s Easter seasonal jellybean releases from over the years.

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Easter Week 2014: Starburst Jellybeans! (They’ve been around longer than you think!)

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If Halloween is the season of candy corn than Easter must certainly be the season of the jellybean.  It no doubt has to do with how well the colorful confections complement the look of traditionally dyed Easter Eggs.  These days, countless candy brands will release their own branded jellybeans during the lead-up to Easter.  One that has been doing so for longer than you might realize and has also carved out quite a successful niche for itself is Starburst, with its Starburst Jellybeans line! Continue reading

Posted in 1990's, Boxed, Easter, Holiday, Mars, Sour Candy | Tagged , , , , , , , , , , , , , , , , , , , , , | 2 Comments

Easter Week 2014: Hershey’s Eggs Past and Present!

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We’re kicking off our week of Easter coverage with a fun look at all the flavorful variations of Hershey’s Eggs currently available on shelves as well a glimpse into packaging for the same, going back to the 1980’s.   So make the jump to check out everything we’ve got on Hershey’s Eggs, past and present! Continue reading

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When Amurol’s Whammo Bubblegum Went Blammo!

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Back in the 1970’s the Amurol company, known at the time for their sugarless gum and confectionery products, released a kid-targeted sugarless bubblegum called Whammo.  The gum’s name didn’t stick and within a few years Whammo became Blammo.   Today we’re going to look at both of them and the clues of how one transformed into the other.

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Just Born’s History of Mike and Ike and Hot Tamales Vending Insert Cards!

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Getting candy from a vending machine is a profoundly different experience from getting it out of a box or package – it’s meant to be bought and eaten right there.  Oftentimes vending machines are filled with nameless, brandless offerings or colorful one-offs that you might never see again.  But sometimes major brand confectioners market and distribute their well-known products to the vending trade, creating branded vending machine insert cards to identify their products as such.  Today I’d like to share a look at the evolution of the vending machine insert cards for Mike and Ike and Hot Tamales candies through the years!

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