I grew up with Brach’s candy and as long as I can remember, it’s always been around. The brand and its products have found ways to thrive through countless changes in the confectionery world, which is a testament to how timeless their candy is.
While Brach’s Pick-A-Mix offerings have always been a part of my candy enjoyment year-round, I also remember them for their great holiday offerings and seasonal store displays. Today I’m excited to share a wonderful piece of historical candy ephemera – the contents of a 1972 Easter promotional sales kit, sent out to Brach’s salesmen. Featuring a full-color catalog as well as black-and-white supplements, it’s a fabulous window into Easter candy’s past and one I’m excited to share today!