In the wake of the huge success that was Nerds, the Willy Wonka company attempted a number of similar follow-ups. One such treat was Willy Wonka’s Rinky Dinks, tiny jawbreakers with printed faces served up in a three-flavor, compartmentalized box.
First launched in 1984, the Rinky Dinks items I have in my collection and which I’ll be sharing today are from the 1986 Match & Win promotion.
First up is a Rinky Dinks Match & Win candy box:
And here’s the Match & Win game rules insert:
As you can see, the three separate box tabs allowed you to choose which flavor of Rinky Dinks you were accessing. That packaging feature was a big part of what set Nerds apart from the competition, and it was something that Willy Wonka Brands utilized to bring some of that Nerds success to this product.
The one thing that I really dig about Rinky Dinks is something I didn’t even realize for a number of years, which is that each little jawbreaker had a cartoon face printed on it. I’ve had that Rinky Dinks box for some time, and even though it says right on it “candy with faces” I just thought that it was the typical Wonka mascot illustration reference, not the candy itself. So when I found this next item, a newspaper circular for Rinky Dinks, I realized it was a literal description. [I'm happy to say that these next two images are CollectingCandy.com Exclusives - you won't find them anywhere else online.]
As you can see from this ad, there were two different flavor assortment for Rinky Dinks, though I only have one in my own collection – something fun to hunt for!
Here’s a close-up of some of the Rinky Dinks candy-with-faces from the ad:
And that’s everything for today’s fun Friday post. I hope you’ve enjoyed this glimpse back at the candy-with-faces, Willy Wonka’s Rinky Dinks!
See you next time!