The 2012 London Summer Olympics officially kicked-off today after a wonderful opening ceremonies yesterday. I had a great time watching the ceremonies on television, and realized it was the perfect time to devote a post here to these Olympics.
The title image for today’s post is my favorite of those I’ll be covering – it’s Cadbury’s Olympic mascot bar, featuring Wenlock and Mandeville. The chocolate itself is shaped like the two strange-yet-appealing characters.
Cadbury began branding the 2012 Olympic logo onto their packaging back in 2010. They also created and launched an Olympic-related campaign called Spots V Stripes. Spots V Stripes was a £50m campaign that Cadbury ran from 2010 through today. There were a number of initiatives launched within the campaign and its efforts were spread across TV advertising, digital, events, community programs, PR and outdoor advertising.
I have two wrappers from bars that were created out of the Spots V Stripes campaign – and here they are:
Beyond the bars that were created specifically for the 2012 London Olympics, they also branded standard bars with the logos and info. I wanted to pick up as many of these as I could. Here are a couple of them:
I like that the Boost bar touts “biscuit energy”, which I think translates loosely to me as cookie-energy. Awesome.
And finally, here’s my favorite Cadbury brand bar, with Olympic branding of its own:
The Olympics are an amazing time for the world, but also a special time and special event for the host country. As a collector, it’s great to track down and see the limited edition packaging that’s released to celebrate hosting the Olympics. It’s fun stuff.
And that’s all for today’s 2012 London Olympics-themed post. See you next time!