One of the reasons this site exists at all is that the visuals of candy history are typically short in supply, and oftentimes lost forever. It’s unusual to come upon a vintage photo of candy, let alone an actual wrapper or box. So, when you find a historical confectionery photo, it can be a lot of fun, especially when it’s a photo of a fully populated sales rack of candy.
Today, I’m presenting a two-page article from a 1975 candy trade magazine, which includes three great photos in service of the topic of merchandising.
Our first image is a great, straight-on shot, with a lot of great candy and gum.
Here we can see Lifesavers Pops, which were new in 1975, Sugar Babies, Topps’ Big Buddy, Topps’ Gumnicks, and more. Topps Candy Pennies, which I mentioned way back in my Lotsa Loot article, are something I’ve been hunting for, for a while. This image also presents a great lineup of Tangy Taffy (later to become part of the Wonka Family and renamed to Laffy Taffy).
Next up is a shot of a candy/gum rack (with some Archway cookies tucked in behind them):
The last image is one I’m going to spend a little more time on. It’s an angular perspective, which presents a LOT of candy to see, and because of that, it’s my favorite of the three pictures:
This last image is the one I’ve spent the most time dissecting and examining, and in some cases it hasn’t been easy or obvious just what I’ve been looking at. Without a doubt, there’s a great cross-section of chocolate bars here, and that makes them worthy of their own close-up:
So it’s a great selection of 1970’s classics, but there are some fun nuggets hidden around this one. I’m going to show you the image again, with four areas highlighted, and then explain why I’ve highlighted them. This is a bit of a photo-hunt-exposition:
Next up, tiny Chiclets and Dynamints:
There’s a great shot of a display box for Chiclets Tiny Size packs with kid-characters on them, as well as the two original flavors of Dynamints. For those too young to remember, Dynamints were a small mint, much like Tic Tacs.
Next up… a whole bunch of Marathon bars:
I just love this close-up because in it you see more Marathon bars (and Marathon bar wrappers) than likely still exist today. All in one place. Also, a nice bit of Bonomo Turkish Taffy there, and finally all the way at the right, you see ends of several packs of Willy Wonka Oompas.
And now for the last highlight:
It’s difficult to make out here, but this image is remarkable for a couple of reasons. First, in the foreground is a Heide Red Hot Dollars box, but that’s not what is so awesome about this. It’s that we see several mid-70’s Milk Duds boxes, and finally, lined-up as a trio, the original three “flavored” Duds boxes; Cherry Duds, Banana Duds, and Grape Duds. Even though it’s just a few smudges of color, this is currently the only known image of a Banana or Cherry Duds box. Which is kind of crazy… but there you go.
Flavored Duds are an especially big favorite of mine, and pieces which I’ve been hunting for for years, and I’ll be doing a post dedicated to them later on.
And that’s all for today. I hope you’ve enjoyed this little CollectingCandy.com Photo Hunt – and I hope it’s clear that when you’re really into this stuff, photos like these present quite a lot of enjoyment. See you next time!