It’s not always easy to say what drives a collector to collect, or once collecting, what drives them to chase after the specific items they do. With candy, my collecting always starts with nostalgia, but branches out into an appreciation for design and marketing.
Sometimes, I’ll find an image or advertisement and decide I want to try to “get all of those”. Such is the case with the great, 1977 Luden’s trade ad that tops today’s article.
I’d come across an image of those great Super Nut and Rinkles boxes over at Darlene Lacey’s CandyWrapperMuseum site, and always liked them. But when I saw this ad, I firmly set out to try to snag the quartet of pieces pictured.
Fortunately, I had a bit of a head-start as I already owned a 5th Avenue wrapper of the kind needed.
Luden's - 5th Avenue candy bar wrapper - 1970's
The Mello Mint, while not nearly as appealing as the mascot boxes, was still an important find, and I was able to procure one of those eventually as well:
Luden's - Mello Mint - foil candy bar wrapper - 1976
I was half way there with those two, and finally earlier this year I was able to complete this mini-collection when I acquired the L.M. Kallok Collection – which included these two awesomely-funky 1970′s Luden’s mascots:
Luden's - Rinkles - chocolate-covered raisins candy box - 1977
Luden's - Super Nut - chocolate-covered peanuts candy box - 1977
And that’s a everything on this short trip into what drives my collector-mind.
I hope you’ll stop back by tomorrow for this week’s edition of Wacky Wednesdays!
That nut guy is so wrong!!! What are those black lines under him? Are they his feet or a shadow or a hole?
I wonder if Super Nut and Rinkles were ever animated in commercials. I would guess probably not, but I enjoy imagining it at least.