The Six Million Dollar Man Bionic Bar – Nuff said.

Today will be a light post as I present a fantastic wrapper without much comment.   Coming from mid-1970’s is the wrapper for a bar that was meant to be more health-bar than candy bar.  It’s the Bionic Bar, or more completely the Six Million Dollar Man Bionic Bar.

Natural Protein Products Inc - Six Million Dollar Man Bionic Bar - 25-cent foil wrapper - 1976

Produced by Natural Protein Products Inc. of Hayward California, this striking red foil wrapper shows off a cool illustration of everybody’s fave bionic recipient, Steve Austin.  This is one of those wrappers that is just so funky and cool, it transcends the typical collecting candy territory.  It’s bionic!

About Jason Liebig

A New York City based writer, editor and sometimes actor. After spending much of the 1990′s in the comic book business helping tell the stories of Marvel Comics’ X-Men as series editor, he has since split his time between developing his own entertainment properties while still consulting and working on others. Having been described as “the Indiana Jones of lost and forgotten candy”, Jason is one of the country’s premier candy collectors and historians with his discoveries appearing in countless blogs, magazines, newspaper articles, and books. Always happy to share his knowledge and unique perspectives on this colorful part of our popular culture, Jason has consulted with New York’s Museum of Food and Drink and has also been a featured guest on Food Network’s Heavyweights, France’s M6 Capital, and New York’s TheActionRoom.com. My Google Profile+
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2 Responses to The Six Million Dollar Man Bionic Bar – Nuff said.

  1. Glen Mullaly says:

    Wow! I can’t believe I’d never heard of this before. Great packaging – thanks again Jason.

  2. I love this.

    “We can rebuild him. We have the chewy peanut butter technology.”

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