It’s a short post today, as I’m dedicating most of my time this weekend to reorganizing my unfiled wrappers and boxes. Since launching last month, I’ve been reminded of the areas of my archive that need some administrative attention. With that in mind, today is all about a beautiful wrapper from the UK – the Amazin’ Raisin.
I first became aware of the Amazin’ Raisin, and most UK wrappers in general, through Robert Opie’s book on UK culture, The 1970′s Scrapbook [See link below]. Opie is a notable historian of British pop culture, music, and packaging. There’s even a Museum of Brands, Packaging & Advertising, that houses his packaging archives, located in London. Unfortunately I didn’t find out about the museum until I had already left Southern England last November.
This is a shot of the Amazin’ Raisin Bar wrapper, as it appears in Opie’s book. This is the first I had seen of one:
I am not a fan of raisins, and growing up in the United States I’d never sampled an Amazin’ Raisin Bar, but when I saw that image – it’s a wrapper I wanted to have.
The particular wrapper shown in Opie’s book appears to pre-date the one I have in my collection. The differences are the 5p printed-on price and the slogan above the Cadbury’s logo on Opie’s image which states, “It’s amazin’ what raisins can do!”
I’ve never seen any significantly redesigned version of the Amazin’ Raisin wrapper, so my guess is that this was around for a few years in the 70′s, and then discontinued.
That’s all for today’s post, and selection of a favorite from my archives. Back to sorting and filing for me — see you back here tomorrow.