You may not know the name Astor Chocolate but you’ve almost certainly seen their products. They’ll often produce private label chocolate bars for cities and tourist locations – I featured a pair of their lovely Times Square Toys R Us bars back in 2012. Lately they’ve been partnering up with the FYE retail chain to create some pretty fun offerings but what they’ve come up with now has knocked my socks off; a group of milk chocolate bars featuring crazy flavor combos called Food Fight!
Brand new and arriving on shelves this month, FYE’s exclusive Food Fight lineup includes four different bars in the following flavors: Crispy Caramel Popcorn, Crunchy Tortilla Muchacho Taco, Together Forever Peanut Butter & Jelly, and finally the breakout star (in my opinion) Funky Fry & Killer Ketchup.
As a candy fan and enthusiast, I’ve tried and lot of different kinds of chocolate bars. These days, manufacturers add all sorts of bold ingredients into their chocolate, creating some pretty stellar and oftentimes unexpected pairings. But I’ve never known any company to try to capture the flavor of french fries and ketchup within a chocolate bar. And somehow, against all reason and expectation, Astor and FYE have succeeded in doing so.
All of these bars are pretty tasty, with the spicy Muchacho Taco and crispy Caramel Popcorn edging out PB&Jelly as two of my standout favorites. But the experience of the Funky Fry & Killer Ketchup Food Fight bar is one that cannot quite be conveyed with words alone – you have to experience it for yourself. All I can offer is this; imagine infusing McDonald’s french fries into a standard chocolate bar with the tangy kick of ketchup occasionally popping in.
It’s weird, it’s unusual, and it’s all kinds of awesome! Flavor-wise, the Food Fight lineup is something that is a bit bold and unexpectedly unprecedented, which is pretty hard to pull off in today’s chocolate bar landscape. Not only that, but they sport a quartet of colorful wrappers and appealing mascots, all of which combines to make these bars a totally fun experience. And that’s my overall assessment of the latest collaboration between Astor Chocolate and FYE stores; they’re fun! Here they are:
An outstanding assortment at launch.
My hope is that these are successful enough for the creative folks behind them to have the opportunity to add more flavors to the Food Fight mix, expanding the lineup and pushing the boundaries even further. It’s the kind of fun crazy offerings (with terrific packaging) I love to see companies bringing to stores. I hope you get a chance to try them.
And that’s everything I’ve got on the FYE’s exclusive new Food Fight lineup and the very first chocolate bar I’ve ever encountered that tasted anything like a McDonald’s french fry! See you next time!