The Curtiss Candy Company’s 1973 Halloween Sales Brochure!

cc_1973-curtiss-halloween-sales-folder-title-plate-b

Climbing out of the deep archives again for today’s entry into the Countdown, we’re going to reach back over four decades.   Taking a look at a 1973 Halloween candy sales brochure from the Curtiss Candy Company, best known for their Baby Ruth and Butterfinger bars (now produced by Nestle), I think you’re really going to dig it.  Make the jump to check it out.

The following over-sized brochure was created primarily for candy salesmen and distributors so most consumers would have never seen it.  Yet today, it stands as a wonderful artifact and another rare glimpse into our shared confectionery past.  CollectingCandy.com is the only place you’ll find this stuff, so without further ado, lets get to it!

1973 Curtiss Halloween Sales Folder - Page 01

1973 Curtiss Halloween Sales Folder – Page 01 – cover

The brochure was designed with overlapping pages that would flip up to reveal single tall presentations of promotional product lines.

1973 Curtiss Halloween Sales Folder - Page 02

1973 Curtiss Halloween Sales Folder – Page 02

1973 Curtiss Halloween Sales Folder - Page 03

1973 Curtiss Halloween Sales Folder – Page 03

I love the Baby Ruth and Butterfinger Jrs. packages shown on that page, and while I don’t have any of those snazzy multi-packs in my archives, I do have a set of the Junior bar wrappers themselves:

Curtiss - Baby Ruth Junior - candy wrapper - early 1970's

Curtiss – Baby Ruth Junior – candy wrapper – early 1970’s

Curtiss - Butterfinger Junior - candy wrapper - early 1970's

Curtiss – Butterfinger Junior – candy wrapper – early 1970’s

1973 Curtiss Halloween Sales Folder - Page 04

1973 Curtiss Halloween Sales Folder – Page 04

1973 Curtiss Halloween Sales Folder - Page 05

1973 Curtiss Halloween Sales Folder – Page 05

Love the Saf-T-Pop multipack shown on that page:

Curtiss Saf-T-Pops - Fun Size - Halloween package photo - 1973

Curtiss Saf-T-Pops – Fun Size – Halloween package photo – 1973

1973 Curtiss Halloween Sales Folder - Page 06

1973 Curtiss Halloween Sales Folder – Page 06

Curtiss Chewees and Choco Logs are two delightfully-named products that I thought deserved to be highlighted:

Curtiss Chewees - Assorted - Halloween package photo - 1973

Curtiss Chewees – Assorted – Halloween package photo – 1973

Curtiss Choco Logs - Halloween package photo - 1973

Curtiss Choco Logs – Halloween package photo – 1973

1973 Curtiss Halloween Sales Folder - Page 07

1973 Curtiss Halloween Sales Folder – Page 07

How great is that Halloween candy shopping scene?

Curtiss Halloween Store display photo - 1973

Curtiss Halloween Store display photo – 1973

The back inside and outer cover wrap up the brochure with a product ordering table along with some handwritten notes that a distributor or salesman must have made those many years ago.

1973 Curtiss Halloween Sales Folder - Page 08

1973 Curtiss Halloween Sales Folder – Page 08

1973 Curtiss Halloween Sales Folder - Page 09

1973 Curtiss Halloween Sales Folder – Page 09

That’s the end of the brochure and that’s everything I’ve got to share on it.  It’s a piece I’m so happy to have uncovered and so thrilled to be able to share today for the Countdown.  I hope you’ve enjoyed the look.

See you next time!

cc_1973-curtiss-halloween-sales-folder-closing-image

———————————

Today’s post has been part of CollectingCandy.com’s 2016 Countdown to Halloween. To check out other sites celebrating Halloween all month long, visit the official CountdownToHalloween site.  For more of CollectingCandy.com’s CountdownToHalloween posts, just click here.

cc_collecting-candy-halloween-masthead-wip-2016-c

About Jason Liebig

A New York City based writer, editor and sometimes actor. After spending much of the 1990′s in the comic book business helping tell the stories of Marvel Comics’ X-Men as series editor, he has since split his time between developing his own entertainment properties while still consulting and working on others.

Having been described as “the Indiana Jones of lost and forgotten candy”, Jason is one of the country’s premier candy collectors and historians with his discoveries appearing in countless blogs, magazines, newspaper articles, and books.

Always happy to share his knowledge and unique perspectives on this colorful part of our popular culture, Jason has consulted with New York’s Museum of Food and Drink and has also been a featured guest on Food Network’s Heavyweights, France’s M6 Capital, and New York’s TheActionRoom.com.

My Google Profile+

This entry was posted in 1970's, CountdownToHalloween, Halloween, Holiday and tagged , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

4 Responses to The Curtiss Candy Company’s 1973 Halloween Sales Brochure!

  1. Carol says:

    I love these catalogs so much! Thank you for posting them!

    • Jason Liebig says:

      Carol,

      Thanks for always enjoying them. They’re always challenging to track down but so cool when I do. I suspect that for many of the things pictured, this is the only chance any of us will have to see them.

  2. Kenny Wiesen says:

    No one offers us a window into the historical world of candy Like Jason Liebig!

Leave a Reply

Your email address will not be published. Required fields are marked *