Happy Easter, everyone! To mark today’s holiday, I’ve opened my archives and dug back to the 1990’s for a wonderful set of Sweetarts Easter promotional sales materials. These feature a surprisingly diverse and delightful array of Easter product under the Sweetarts family banner, so make the jump to check them out!
Outside of the significant religious rituals and celebrations it entails, Easter can be like many holidays; an opportunity to come together with family that you might not see very often. It’s also a chance to enjoy the more secular side of Easter tradition, one that seems inevitably connected to Spring. And chocolate bunnies.
The secular side of the holiday has brought us annual traditions like the Easter Bunny, Easter egg hunts and bad puns (Hoppy Easter, anyone?). In the world of candy it’s also brought us classics like Reese’s Peanut Butter Eggs, Marshmallow Peeps and countless waves of pastel confectionery offerings, many of them in bunny, chick or duck form. Which you’ll defintely be seeing in today’s post.
The sales materials I’m showcasing today were created for retail and distributor clients, so most consumers would have never seen them. That means that there are going to be items I share today that have rarely been viewed outside of the candy industry. Still, consumers would have come across many of these Easter products in stores, so you might see things today that you remember or that look familiar. Whether these strike a familiar chord or not, I hope you find them as entertaining to visit as I did. Let’s get to them:
I didn’t recall that Speckled Chewy Sweetarts package, and thought it deserved a closer look:
The thing I found most remarkable about these promotional materials was just how much Easter-themed Sweetarts product there was back then. I had no inkling it was this much stuff.
Within the materials were also sheets of stationery. Perhaps these could have been used for professional correspondence or price quotes?
Finally, the last piece I have to share is another sheet of stationery, but this one features some great Easter-themed Shock Tarts and Laffy Taffy offerings.
And that’s everything I’ve got to share on this colorful promotional packet of Sweetarts Easter candy from the 1990’s! I hope everyone has a lovely and enjoyable Easter holiday spent with loved ones and family, and I’ll see you next time!