Merry Christmas with Vintage Santa Claus Wrappers!

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For those out there that celebrate it; Merry Christmas!  And for everyone else, Happy Holidays and end-of-year wishes from CollectingCandy.com!

My main priority this week has been my friends and family so I haven’t had much time to devote to creating new posts, but I did want to get one more fun holiday piece done for today.  With that in mind, I thought I’d bring together a selection of vintage wrappers featuring the secular star of Christmas, Santa Claus.  Make the jump to check them out!

First up is an unusual piece I acquired a few years ago.  It’s an uncut sheet of six Christmas-themed hang-tags for Luden’s hard candies packages from the 1970’s.  Each of these six pieces would have been separated and folded over, finally being stapled or sealed to a cellophane bag of assorted holiday treats.   I love the Santa Claus illustration on these, which is why I also chose it for the title image of today’s post.

Luden's - All Hard Candies Schoolhouse Mix hang tag proof sheet - candy packaging - 1970's

Luden’s – All Hard Candies Schoolhouse Mix hang tag proof sheet – candy packaging – 1970’s

Next up are a pair of handsome foil wrappers from Whitman’s Chocolates, also from the 1970’s.  They make for a cool pair of twin smiling Santas:

Whitmans - Smiling Santa - red and white foil 4_5oz Christmas chocolate wrappers - 1970's

Whitmans – Smiling Santa – red and white foil 4/5oz Christmas chocolate wrappers – 1970’s

The holiday foil continues with this next lovely offering from Melster candies:

Melster Candies - Chocolate Marshmallow Santa - 3_4 oz foil Christmas candy wrapper - 1970's

Melster Candies – Chocolate Marshmallow Santa – 3/4 oz foil Christmas candy wrapper – 1970’s

And another chocolate marshmallow Santa, this time from E. Rosen:

E Rosen - Chocolate Marshmallow Santa - 1 oz Christmas candy wrapper - 1970's

E Rosen – Chocolate Marshmallow Santa – 1 oz Christmas candy wrapper – 1970’s

Now here’s a fun one from 1970’s Topps – a display box flat for the Christmas edition of their classic Big Mouth On-a-Stick bubble gum pop:

Topps - Big Mouth On-a-Stick bubble gum - Holiday display box flat - 1970's

Topps – Big Mouth On-a-Stick bubble gum – Holiday display box flat – 1970’s

For comparison, here is a display box flat of the all-year-round version of Big Mouth On-A-Stick:

Topps - Big Mouth On-A-Stick (with the bubble gum center) - Bazooka Gift Certificates Box Flat - 1970's

Topps – Big Mouth On-A-Stick (with the bubble gum center) – Bazooka Gift Certificates Box Flat – 1970’s

Next up is another 1970’s Luden’s piece.  This time it’s a happy marshmallow Santa in cellophane (and on skis!):

Luden's - Light Coated Marshmallow Santa Claus candy wrapper - 1970's

Luden’s – Light Coated Marshmallow Santa Claus candy wrapper – 1970’s

One of my all-time favorite pieces of Christmas candy packaging is the one I’m showing next.  It’s an outer wax box wrap that would have covered an unopened full display box of Life Savers candies during the 1964 holiday season.  The remarkable thing is, this festive piece of packaging would have rarely been seen by consumers because these wraps typically got removed before the candy was put on store shelves.  So these wonderful graphics were created for and mainly seen by retailers and salesmen:

Life Savers Merry Treats Five Flavor Santa Christmas Holiday case box wax wrap - 1964

Life Savers Merry Treats Five Flavor Santa Christmas Holiday case box wax wrap – 1964

Here are a couple final Santa pieces I pulled together for today:

Farley's - Holiday Cremes - 12oz Christmas candy package - 1980's

Farley’s – Holiday Cremes – 12oz Christmas candy package – 1980’s

Bike (Beich's) - chocolate covered Santa Claus candy 10-cent wrapper - 1970's

Bike (Beich’s) – chocolate covered Santa Claus candy 10-cent wrapper – 1970’s

And that’s everything I’ve got to share today.  While I’m excited to get back to my Christmas activities I’m especially happy that I was able to bring these wonderful vintage Santa candy packages together for the day.

Merry Christmas everyone, and I’ll see you next time!

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About Jason Liebig

A New York City based writer, editor and sometimes actor. After spending much of the 1990′s in the comic book business helping tell the stories of Marvel Comics’ X-Men as series editor, he has since split his time between developing his own entertainment properties while still consulting and working on others.

Having been described as “the Indiana Jones of lost and forgotten candy”, Jason is one of the country’s premier candy collectors and historians with his discoveries appearing in countless blogs, magazines, newspaper articles, and books.

Always happy to share his knowledge and unique perspectives on this colorful part of our popular culture, Jason has consulted with New York’s Museum of Food and Drink and has also been a featured guest on Food Network’s Heavyweights, France’s M6 Capital, and New York’s TheActionRoom.com.

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2 Responses to Merry Christmas with Vintage Santa Claus Wrappers!

  1. Brandon says:

    That first Luden’s Santa is delightful. Have a nice holiday!

  2. Carol says:

    Awwww! These are all so cute! Thanks so much for posting them.

    Happy Holidays!

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