Brach’s 1971 Halloween Candy Salesman Catalog and Promotional Materials!!

CC_Brachs1971SalesCatalogFolder_TITLE PLATE

Today is the first entry in our CountdownToHalloween vintage coverage and boy it’s a good one.  In fact, out of all the things I have planned for the Countdown, this might be the post I’m most excited to share.

Now, for your Halloween historical enjoyment, I present the full contents of this incredibly rare and wonderful Brach’s 1971 Halloween sales and promotional packet!

Earlier this year I had the opportunity to purchase a number of sales materials that once belonged to a Brach’s salesman (who worked for the Brachs company from the 50’s-80’s).   Sue Nelson had the items that her late grandfather had saved and as she explained, “My grandfather worked for Brach’s for many years, ending up as a Vice President before he retired. He loved that company.”

As you might imagine, it was thrilling to take on these possibly one-of-a-kind confectionery artifacts – and it’s such a pleasure to be able to document them here.

I’m a big fan of Brach’s and the history of the company as should be evident by my past articles.  I shared one of the Easter promotional sales packets from this find earlier in the year.  But even before that I’d written about my fondness for Brach’s Pick-A-Mix and their classic boxed candy lineup.  In fact, my earliest Halloween outing had me sporting a Brach’s Trick-or-Treat bag.   Needless to say, I am tremendously excited to have been able to add these materials to my collection so that I could share them with you today.

This salesman packet and the promotional materials it contains feature images of many items I’ve never seen anywhere else but within its pages – items I can now dream of one day finding and adding to my collection.

I hope this is as big a treat for you as it is for me.  Let’s get to it!

Brachs_1971_HalloweenSalesFolder_ Front and Back Cover

Brach’s 1971 Halloween Salesman’s Promotional Folder_ Front and Back Cover

Brach's 1971 Halloween Salesman Packet - Color Catalog 01 - Page 1

Brach’s 1971 Halloween Salesman Packet – Color Catalog 01 – Page 1

Brach's 1971 Halloween Salesman Packet - Color Catalog Close-Up 01

Brach’s 1971 Halloween Salesman Packet – Color Catalog Page 1 Close-Up 01

Brach's 1971 Halloween Salesman Packet - Color Catalog 01 - Page 2

Brach’s 1971 Halloween Salesman Packet – Color Catalog 01 – Page 2

Brach's 1971 Halloween Salesman Packet - Color Catalog 02 - Close-Up

Brach’s 1971 Halloween Salesman Packet – Color Catalog 02 – Close-Up

Brach's 1971 Halloween Salesman Packet - Color Catalog 01 - Page 3

Brach’s 1971 Halloween Salesman Packet – Color Catalog 01 – Page 3

Brach's 1971 Halloween Salesman Packet - Color Catalog 03 - Close-Up 1

Brach’s 1971 Halloween Salesman Packet – Color Catalog 03 – Close-Up 1

Brach's 1971 Halloween Salesman Packet - Color Catalog 03 - Close-Up 2

Brach’s 1971 Halloween Salesman Packet – Color Catalog 03 – Close-Up 2

Brach's 1971 Halloween Salesman Packet - Color Catalog 01 - Page 4

Brach’s 1971 Halloween Salesman Packet – Color Catalog 01 – Page 4

This next color catalog is very similar to the first, but there are variations so I’m including it in its entirety.  Also of note: at some point one of the items in the catalog was cut-out of the page.

Brach's 1971 Halloween Salesman Packet - Color Catalog 02 - Page 1

Brach’s 1971 Halloween Salesman Packet – Color Catalog 02 – Page 1

Brach's 1971 Halloween Salesman Packet - Color Catalog 02 - Page 2

Brach’s 1971 Halloween Salesman Packet – Color Catalog 02 – Page 2

Brach's 1971 Halloween Salesman Packet - Color Catalog 02 - Page 3

Brach’s 1971 Halloween Salesman Packet – Color Catalog 02 – Page 3

Brach's 1971 Halloween Salesman Packet - Color Catalog 02 - Page 4

Brach’s 1971 Halloween Salesman Packet – Color Catalog 02 – Page 4

Brach's 1971 Halloween Salesman Packet - Color Catalog 04 - Close-Up

Brach’s 1971 Halloween Salesman Packet – Color Catalog 04 – Close-Up

Beyond the two color catalogs included in the sales folder, there were also a few color and black-and-white single sheets, showcasing various Halloween in-store point-of-purchase options available.

Brach's 1971 Halloween Salesman Packet - Color P-O-P flyer - Page 01

Brach’s 1971 Halloween Salesman Packet – Color P-O-P flyer – Page 01

Brach's 1971 Halloween Salesman Packet - Color P-O-P flyer - Page 02

Brach’s 1971 Halloween Salesman Packet – Color P-O-P flyer – Page 02

The in-store images from the back of that flyer are so neat, I thought they required a closer look:

Brach's 1971 Halloween Salesman Packet - Color P-O-P flyer - Close-up 01

Brach’s 1971 Halloween Salesman Packet – Color P-O-P flyer – Close-up 01

Brach's 1971 Halloween Salesman Packet - Color P-O-P flyer - Close-up 02

Brach’s 1971 Halloween Salesman Packet – Color P-O-P flyer – Close-up 02

That’s the end of the color pieces from the folder, but these black-and-white pages are still pretty fun:

Brach's 1971 Halloween Salesman Packet - In-Store Banner artwork

Brach’s 1971 Halloween Salesman Packet – In-Store Masthead artwork

Brach's 1971 Halloween Salesman Packet - In-Store Point-of-Purchase Options Page 01

Brach’s 1971 Halloween Salesman Packet – In-Store Point-of-Purchase Options Page 01

Brach's 1971 Halloween Salesman Packet - In-Store Point-of-Purchase Options Page 02

Brach’s 1971 Halloween Salesman Packet – In-Store Point-of-Purchase Options Page 02

Brach's 1971 Halloween Salesman Packet - In-Store Point-of-Purchase Options Page 03

Brach’s 1971 Halloween Salesman Packet – In-Store Point-of-Purchase Options Page 03

Brach's 1971 Halloween Salesman Packet - In-Store Point-of-Purchase Options Page 04

Brach’s 1971 Halloween Salesman Packet – In-Store Point-of-Purchase Options Page 04

Brach's 1971 Halloween Salesman Packet - Harvest Candy Promotion flyer - Page 01

Brach’s 1971 Halloween Salesman Packet – Harvest Candy Promotion flyer – Page 01

Brach's 1971 Halloween Salesman Packet - Harvest Candy Promotion flyer - Page 02

Brach’s 1971 Halloween Salesman Packet – Harvest Candy Promotion flyer – Page 02

That’s the end of all of the visual materials found in the Brach’s 1971 Halloween sales folder.  It’s pretty dazzling.

Beyond the photos and catalogs, there were also quite a number of pages describing promotions, a price list, radio advertising details and more.  Rather than post the scans of each page, I converted those into PDF files and will link to them below for anyone interested in checking out those kinds of details.

Brach’s 1971 Halloween Sales Folder – price lists and allowances documents

Brach’s 1971 Halloween Sales Folder – National Advertising Media List

Brach’s 1971 Halloween Sales Folder – Pick-A-Mix Promotion and Halloween Commercial Documents

Brach’s 1971 Halloween Sales Folder – Promotion Sales Document

Brach’s 1971 Halloween Sales Folder – Harvest Candy Sales Document

That’s everything!  You’ve now seen the complete contents of this amazing Brach’s 1971 Halloween Salesman/Promotional packet.  It’s a unique glimpse into the Halloween of yesteryear and I hope you enjoyed the look.

See you next time!

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Today’s post has been part of CollectingCandy.com’s 2014 Countdown to Halloween. To check out other sites celebrating Halloween all month long, check out the official CountdownToHalloween site.  For more of CollectingCandy.com’s CountdownToHalloween posts, just click here.

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About Jason Liebig

A New York City based writer, editor and sometimes actor. After spending much of the 1990′s in the comic book business helping tell the stories of Marvel Comics’ X-Men as series editor, he has since split his time between developing his own entertainment properties while still consulting and working on others. Having been described as “the Indiana Jones of lost and forgotten candy”, Jason is one of the country’s premier candy collectors and historians with his discoveries appearing in countless blogs, magazines, newspaper articles, and books. Always happy to share his knowledge and unique perspectives on this colorful part of our popular culture, Jason has consulted with New York’s Museum of Food and Drink and has also been a featured guest on Food Network’s Heavyweights, France’s M6 Capital, and New York’s TheActionRoom.com. My Google Profile+
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6 Responses to Brach’s 1971 Halloween Candy Salesman Catalog and Promotional Materials!!

  1. Oh my! This is amazing!
    Thanks for sharing
    I especially dig the super devil skeleton in the upper right of Catalog 02 – Page 3

    • Jason Liebig says:

      Dex,

      Yeah, the artwork in the margins is all pretty spectacular when you peer into it. Gives you a sense of how the idea of kids Halloween costumes were perceived back then.

  2. David S. says:

    Totally awesome coverage, Bro! Amazing photos!

  3. Great to see this! I have so many memories picking out candy at the Brach’s display at our local grocery store.

  4. carol says:

    this is seriously amazing!! thanks soooo much for all the super high quality scans!!!!

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