Back in January I devoted a three part series to the history of branded confectionery offerings from 7-Eleven stores here in the United States. I made special note of the two versions of Slurpee gum lines that were released in the 1990′s and early 2000′s. Within those posts I wondered when we might next see a Slurpee-branded confection, not realizing that 7-Eleven Australia had already delivered just that with their Slurpee Shocks!
Slurpee Shocks takes the concept of carbonated confection, à la Pop Rocks, and brings it together with 7-Eleven’s classic Slurpee frozen beverage. It’s a fun, explosive combination that brings two childhood classics together. First launched in April 2013, Slurpee Shocks has turned out to be a big enough success to warrant a follow-up with a sour flavor extension.
When I found out there was a Slurpee-branded popping candy, I was immediately intrigued and had to see them for myself. So I sent word to friends down under and soon I had a package en route to me containing the goodies. Let’s take a look at 7-Eleven Australia’s Slurpee Shocks:
As you can see, the Slurpee Shocks popping candy comes in a separate package very much like a Pop Rocks pack and is intended to be added to the cup after the Slurpee itself. Each Slurpee Shocks themed cup features a checklist of instructions as you can see here:
The graphics found on the Slurpee Shocks candy packages and cup are pretty great so I thought they warranted a closer look:
So there you have it, Slurpee Shocks have brought us the latest and greatest Slurpee-branded confection – but for now you can only get it at 7-Eleven locations found in Australia.
I want to commend 7-Eleven Australia for coming up with such a fun and bold product extension and I hope the success of Slurpee Shocks inspires 7-Elevens here in the States to follow suit. I think the Slurpee brand is a natural to lend itself to other confections and it would be awesome to see more offerings like this.
For now, that’s everything I’ve got to share on the dynamite treat that is Slurpee Shocks from 7-Eleven Australia! See you next time!