For a candy collector the redesign of a major brand tends to be a big deal and that’s especially true for a confectionery classic like Wonka Nerds. While visiting my family for my niece’s High School graduation last week, I spotted a Nerds box that didn’t look familiar. Though it is not a complete redesign, quite a number of things have changed on this new Nerds box – so let’s take a look!
Back in 2009 the entire Wonka line received what was in most cases a pretty dramatic packaging design revamp. Nerds were the least affected by that 2009 wave of change and here too we see more of a packaging evolution than any kind of major visual overhaul.
The first thing I noticed on the new box was the addition of the “For the Love of” line as part of the Nerds logo, and this hints at what I believe to be the underlying theme of this new design – an appreciation of nerds (nerds-as-people, in addition to the candy).
Also of note is the fact that the flavor descriptions are now found in boxes and they’ve become flavors-with-adjectives! Grape has become “Gotta-Have Grape” and that is joined by “Seriously Strawberry”. Finally, the box prominently sports the logo of the Stomp Out Bullying organization.
Going to the back sides of the boxes, the 2009-2013 version features text that focuses on the world of Willy Wonka and the magic of his candy factory. It even invites consumers to check out the source of the Wonka character, Roald Dahl’s Charlie and the Chocolate Factory. In contrast, the newly-designed 2013 box reverse puts the focus and positive spin on the term “nerds”. I really like the message here – as I’ve been and continue to be all kinds of nerdy.
And that’s everything I’ve got to share on the new Nerds box design. I have yet to find the new design used on any of the other flavor Nerds boxes, but I’m assuming that it’s coming.
Keep an eye out because pretty soon that old Wonka Nerds box design will be a thing of history and maybe a treasured piece of a candy nerd’s collection.
See you next time!