Back in the early 1970’s, the M&M/Mars company took a stab at replicating some of the new found success of rival Hershey’s Kit Kat bar by introducing something that looked and sounded pretty familiar, the Snik Snak. Since first discovering the Snik Snak, I’ve been fascinated with the brand and its brief confectionery run.
Snik Snak was released in 1973 and was announced to the candy business in April of that year, as found in this vintage trade announcement:
The earliest wrapper in my collection matches the primarily white wrapper found in that early trade clipping. [Note: It was quite a year for M&M/Mars as just a few months later they would introduce my personal favorite, the Marathon bar.]:By 1974, the orange and red found on the center of that early white example would soon extend to the full real estate of the wrapper, which you can see here: The next change for Snik Snak came around 1977 when the wrapper design underwent a pretty significant refresh, as you can see in this next example:
That’s the extent of the Snik Snak wrappers that I’ve tracked down over the years. Based on the lack of evidence to the contrary, I believe that Snik Snak was discontinued by 1979 and that there may have been no other major looks for the brand.
I do have one other piece of packaging that sports the Snik Snak logo. The brand is promoted on the back of this one pound M&M’s package:
And that’s everything I’ve got to share on the brief history of M&M/Mars’ delightfully-named Snik Snak.
See you next time!
[Note: Today’s post marks the 350th entry for CollectingCandy.com. We’ll be breaking off a piece of a Kit Kat bar in celebration. Woo-hoo!]