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Category Archives: Mars
It’s once again Super Bowl Sunday, and once again I’ll be marking the day with some NFL tie-in candy wrappers! This year I’ll be featuring Mars’ play on their successful “You’re Not Yourself When You’re Hungry” Snickers trait bar promotion, … Continue reading
Between 1976 and 1985, red M&M’s were banished from the world due to a Russian “red scare” having to due with a food dye additive. It is a story that has been told before, but newly discovered evidence reveals an … Continue reading
We’ve arrived at the final day of Snickers week but as the saying goes we saved the best for last. Well, it’s the best as far as I’m concerned. That’s because today’s look at Snickers wrappers inspired by the “You’re … Continue reading
It’s the fourth day of our Snickers week coverage and for today we are looking at material hailing from the most populous nation in the world, China. Similar to Mars-Mexico’s offerings covered here on Tuesday, Mars-China has served up a … Continue reading
Welcome back to Day 3 of our week-long Snickers coverage where today we’ll be journeying to the other side of the globe to take a look at a series of Russian Snickers bar wrappers released just this year. Make the … Continue reading
For this second day of our Snickers Week coverage, we’re heading south-of-the-border for Mars-Mexico’s take on the “Who Are You When You’re Hungry?” promotional wrapper tie-in. Just like the USA’s series of wrappers, these Snickers bars feature potential qualities or … Continue reading
In 2015, Snickers launched a bold on-pack marketing campaign birthed out of their successful run of “Who Are You When You’re Hungry” television ads. They did so by swapping out the logo area of Snickers bar wrappers and replacing it … Continue reading
As promised in yesterday’s post, today I’m marking the United States Presidential Election by covering M&M’s 2016 New Peanut Flavor Vote promotion. Make the jump to check it out!
With the US Presidential Election happening tomorrow, I wanted to reach back into the archives to present a voting scenario that was far more lighthearted than the one currently playing out. So make the jump to check out M&M’s 2010 … Continue reading
When documenting the history of candy, you can find yourself spending a lot of time tracking the ever changing landscape of the presently on-sale products and how they change. Sometimes it’s a dramatic redesign or reformulation, but other times it … Continue reading