About Jason Liebig
A New York City based writer, editor and sometimes actor. After spending much of the 1990′s in the comic book business helping tell the stories of Marvel Comics’ X-Men as series editor, he has since split his time between developing his own entertainment properties while still consulting and working on others.
Having been described as “the Indiana Jones of lost and forgotten candy”, Jason is one of the country’s premier candy collectors and historians with his discoveries appearing in countless blogs, magazines, newspaper articles, and books.
Always happy to share his knowledge and unique perspectives on this colorful part of our popular culture, Jason has consulted with New York’s Museum of Food and Drink and has also been a featured guest on Food Network’s Heavyweights, France’s M6 Capital, and New York’s TheActionRoom.com.
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As promised in yesterday’s post, today I’m marking the United States Presidential Election by covering M&M’s 2016 New Peanut Flavor Vote promotion. Make the jump to check it out!
Posted in Chocolate, Full Set, M&M's, Mars
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Tagged candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, collectible, collecting candy, confectionery, confections, election, limited edition, M&M's, packaging, packaging design, sweets, vintage candy wrappers, vote, wrapper
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With the US Presidential Election happening tomorrow, I wanted to reach back into the archives to present a voting scenario that was far more lighthearted than the one currently playing out. So make the jump to check out M&M’s 2010 … Continue reading →
Posted in Chocolate, M&M's, Mars
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Tagged candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, collectible, collecting candy, confectionery, confections, election, M&M's, Mars, mascot, packaging, packaging design, sweets, vintage candy wrappers, vote, wrapper
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Way back in 1982, the Hershey company held a Summer promotion where they upped the size of each of their standard bars and alerted consumers to it with a bright on-pack call-out. I call it the “Hershey’s Now Larger” promotion … Continue reading →
Posted in 1980's, Chocolate, Full Set, Hershey
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Tagged 1980's, 1980's candy, 80's, 80's candy, 80's Hershey, candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, collectible, collecting candy, confectionery, confections, full set, Hershey, Hershey's, packaging, packaging design, sweets, vintage candy wrappers, wrapper
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Each year, candy manufacturers roll out fresh seasonal offerings and packaging for the Halloween holiday and during this year’s Countdown I’ve managed to cover a number of awesome examples. But with our 2016 Countdown To Halloween coming to a close, … Continue reading →
Posted in Chocolate, CountdownToHalloween, Gummies, Halloween, Holiday, Nestle, Peanut Butter
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Tagged candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, collectible, collecting candy, confectionery, confections, Halloween, Halloween candy, packaging, packaging design, seasonal candy, sweets, vintage candy wrappers, wrapper
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Back in the early 1980’s, the Fleer company merged classic stick candy with rubber Halloween finger puppets to create a unique and outstanding confectionery offering called Goblin Stix. Make the jump to check them out!
Posted in 1970's, 1980's, CountdownToHalloween, Fleer, Halloween, Holiday, Novelty
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Tagged 1970's, 1980's, 70's, 70's candy, 80's, 80's candy, bats, candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, collectible, collecting candy, confectionery, confections, Fleer, ghosts, Halloween, Halloween candy, monsters, packaging, packaging design, sweets, vampires, vintage candy, vintage candy wrappers, witches, wrapper
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Around this time last year, Hershey started to upgrade their snack size packaging with a series of new seasonal mascots. But it wasn’t until 2016 that the “Kit Kat Cat” arrived and for the Halloween season they’ve really outdone themselves … Continue reading →
Posted in Chocolate, CountdownToHalloween, Halloween, Hershey, Holiday
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Tagged candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, cat, collectible, collecting candy, confectionery, confections, Halloween, Halloween candy, Hershey, Kit Kat, mascot, packaging, packaging design, sweets, vintage candy wrappers, wrapper
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For today’s entry in our Countdown To Halloween, I’m going to look at a selection of offerings from Praim Confections. It’s a company you probably haven’t heard of, but you’ve almost certainly seen their seasonal bars and appreciated their strong … Continue reading →
Posted in Chocolate, CountdownToHalloween, Halloween, Holiday
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Tagged candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, collectible, collecting candy, confectionery, confections, Halloween, Halloween candy, packaging, packaging design, seasonal, sweets, vintage candy wrappers, wrapper
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For those that aren’t familiar with the name, Unreal Candy is marketed as an organic and affordable alternative to some of the big brand mainstays of the candy isle. On the packaging design side of things, they launched with a … Continue reading →
Posted in Chocolate, CountdownToHalloween, Halloween, Holiday, Organic
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Tagged candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, collectible, collecting candy, confectionery, confections, Day of the Dead, Halloween, Halloween candy, organic, packaging, packaging design, sweets, vintage candy wrappers, wrapper
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When documenting the history of candy, you can find yourself spending a lot of time tracking the ever changing landscape of the presently on-sale products and how they change. Sometimes it’s a dramatic redesign or reformulation, but other times it … Continue reading →
Posted in Chocolate, CountdownToHalloween, Halloween, Holiday, Mars
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Tagged 3-Musketeers, candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, collectible, collecting candy, confectionery, confections, Halloween, Halloween candy, nougat, packaging, packaging design, sweets, vintage candy wrappers, wrapper
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When Halloween sections start arriving in stores, one of the first places I enjoy checking out is Target. They always have a big variety of offerings (with exclusives like this year’s Boo-terschotch M&M’s) and they also bring out a nice … Continue reading →
Posted in CountdownToHalloween, Gummies, Halloween, Private Label
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Tagged candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, collectible, collecting candy, confectionery, confections, Halloween, Halloween candy, packaging, packaging design, private label, seasonal, sweets, Target, vintage candy wrappers, wrapper
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