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Author Archives: Jason Liebig
We’ve arrived at the final day of Snickers week but as the saying goes we saved the best for last. Well, it’s the best as far as I’m concerned. That’s because today’s look at Snickers wrappers inspired by the “You’re … Continue reading
It’s the fourth day of our Snickers week coverage and for today we are looking at material hailing from the most populous nation in the world, China. Similar to Mars-Mexico’s offerings covered here on Tuesday, Mars-China has served up a … Continue reading
Welcome back to Day 3 of our week-long Snickers coverage where today we’ll be journeying to the other side of the globe to take a look at a series of Russian Snickers bar wrappers released just this year. Make the … Continue reading
For this second day of our Snickers Week coverage, we’re heading south-of-the-border for Mars-Mexico’s take on the “Who Are You When You’re Hungry?” promotional wrapper tie-in. Just like the USA’s series of wrappers, these Snickers bars feature potential qualities or … Continue reading
In 2015, Snickers launched a bold on-pack marketing campaign birthed out of their successful run of “Who Are You When You’re Hungry” television ads. They did so by swapping out the logo area of Snickers bar wrappers and replacing it … Continue reading
For today’s “Black Friday” edition of Full Set Friday, I’m going to be looking at a small set of bars that were released by Russell Stover in early 2015, with flavors inspired by a quartet of hot beverages. I’m calling … Continue reading
Today is Thanksgiving here in the United States and for so many of us that means a mix of family, food, football, and friends. Where branded candy is concerned, Thanksgiving tends to be one of the overlooked holidays but over … Continue reading
The folks making candy in Japan have long had a special talent for the unusual, exotic, and downright adorable. After all, this is the confectionery culture that brought us chocolate-covered tree stumps and over 100 different flavors of Kit Kat. … Continue reading
Today’s Full Set Friday is a more typical example of setting out to “collect ’em all”, in that it is a classic brand and a broad assortment of currently-available flavors. When I committed to putting together a set of current … Continue reading
Back for our second edition of Full Set Friday, today we’ll be looking at the delightful assortment of Cost Plus World Market’s Adventurous Filled Chocolate bars! They feature a gorgeous array of unusual wrappers so make the jump to check … Continue reading