Author Archives: Jason Liebig

About Jason Liebig

A New York City based writer, editor and sometimes actor. After spending much of the 1990′s in the comic book business helping tell the stories of Marvel Comics’ X-Men as series editor, he has since split his time between developing his own entertainment properties while still consulting and working on others. Having been described as “the Indiana Jones of lost and forgotten candy”, Jason is one of the country’s premier candy collectors and historians with his discoveries appearing in countless blogs, magazines, newspaper articles, and books. Always happy to share his knowledge and unique perspectives on this colorful part of our popular culture, Jason has consulted with New York’s Museum of Food and Drink and has also been a featured guest on Food Network’s Heavyweights, France’s M6 Capital, and New York’s TheActionRoom.com. My Google Profile+

Easter Week 2014: Brach’s 1972 Easter Promotion!

I grew up with Brach’s candy and as long as I can remember, it’s always been around.  The brand and its products have found ways to thrive through countless changes in the confectionery world, which is a testament to how … Continue reading

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Easter Week 2014: Twenty Fun Flavors of Russell Stover’s Chocolate Eggs!

For today’s entry in our Easter Week coverage, I wanted to continue our CollectingCandy.com tradition and look at the full variety of Russell Stover’s seasonal offerings.  In the last year I’ve had great fun featuring Russell Stover’s Halloween Pumpkins, Christmas … Continue reading

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Easter Week 2014: Easter Nerds Through the Years – Featuring Doc Hinkles Nerds Shrinkles!

Willy Wonka’s Nerds are one of my all-time favorites and that certainly includes their holiday releases.  In recent years Easter-themed Nerds have taken on the moniker of “Hoppin’” Nerds but that wasn’t always the case.  Today we’re going to look … Continue reading

Posted in 1980's, 1990's, Boxed, Easter, Holiday, Nestle, Wonka | Tagged , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Easter Week 2014: The Return of Mike and Ike Easter Treats! Plus: A Little History and a Lotta Jellybeans!

Back in the early 2000′s Just Born released a special Easter edition of their Mike and Ike candies called Mike and Ike Easter Treats.  I wrote about that release here last year and always thought it was a pretty cool … Continue reading

Posted in 1990's, Boxed, Easter, Holiday | Tagged , , , , , , , , , , , , , , , , , , , , , , , , | 2 Comments

Easter Week 2014: Starburst Jellybeans! (They’ve been around longer than you think!)

If Halloween is the season of candy corn than Easter must certainly be the season of the jellybean.  It no doubt has to do with how well the colorful confections complement the look of traditionally dyed Easter Eggs.  These days, … Continue reading

Posted in 1990's, Boxed, Easter, Holiday, Mars, Sour Candy | Tagged , , , , , , , , , , , , , , , , , , , , , | 1 Comment

Easter Week 2014: Hershey’s Eggs Past and Present!

We’re kicking off our week of Easter coverage with a fun look at all the flavorful variations of Hershey’s Eggs currently available on shelves as well a glimpse into packaging for the same, going back to the 1980′s.   So make … Continue reading

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When Amurol’s Whammo Bubblegum Went Blammo!

Back in the 1970′s the Amurol company, known at the time for their sugarless gum and confectionery products, released a kid-targeted sugarless bubblegum called Whammo.  The gum’s name didn’t stick and within a few years Whammo became Blammo.   Today we’re … Continue reading

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Just Born’s History of Mike and Ike and Hot Tamales Vending Insert Cards!

Getting candy from a vending machine is a profoundly different experience from getting it out of a box or package – it’s meant to be bought and eaten right there.  Oftentimes vending machines are filled with nameless, brandless offerings or … Continue reading

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Top-Ten Weirdest Flavors of Candies You Love!

Today we’re going to look at some of the weirdest and most unexpected flavors and brand extensions from classic candies you know and love.  These are some of my favorite things to track down and uncover in the world of … Continue reading

Posted in 1960's, 1970's, 1980's, 1990's, Boxed, Bubble Gum, Canadian, Chocolate, Gum, Hershey, Japanese, Lists, Nestle | Tagged , , , , , , , , , , , , | 3 Comments

Happy National PB&J Day from CollectingCandy.com!!

Earlier this afternoon I was alerted to the fact that today is National Peanut Butter and Jelly Day!  Well, I couldn’t let the great occasion pass me by so I rapidly searched out a few fun PB&J pieces from the … Continue reading

Posted in 1970's, 1990's, Peanut Butter | Tagged , , , , , , , , , , , , | 4 Comments