Author Archives: Jason Liebig

About Jason Liebig

A New York City based writer, editor and sometimes actor. After spending much of the 1990′s in the comic book business helping tell the stories of Marvel Comics’ X-Men as series editor, he has since split his time between developing his own entertainment properties while still consulting and working on others. Having been described as “the Indiana Jones of lost and forgotten candy”, Jason is one of the country’s premier candy collectors and historians with his discoveries appearing in countless blogs, magazines, newspaper articles, and books. Always happy to share his knowledge and unique perspectives on this colorful part of our popular culture, Jason has consulted with New York’s Museum of Food and Drink and has also been a featured guest on Food Network’s Heavyweights, France’s M6 Capital, and New York’s TheActionRoom.com. My Google Profile+

The Colorful Characters of Shari Candies!

I’ve written before about my appreciation of private label or store brand candy packaging and how it offers all manner of variety in what could otherwise be a fairly repetitive category.  Oftentimes, private label candy packaging is simply the name … Continue reading

Posted in Bubble Gum, Chocolate, Gum, Gummies, Hard Candy | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Good And Plenty’s Groovy 1960’s Day-Glo Posters!

Candy-related premiums are not a big part of my focus or area of interest though I do find myself enamored with one from time to time, especially when they turn out to be more than just a cheap tchotchke with … Continue reading

Posted in 1960's, 1970's, Boxed | Tagged , , , , , , , , , , , , , , , , , , | 2 Comments

Willy Wonka’s DinaSour Eggs – A Classic 80’s Treat!

As Jurassic World continues its weeks-long Summer box office domination, I thought it would be fun to revisit some dinosaur-themed confectionery treats from the past.   Most kids delight in dinosaurs and many (myself included) even go through a phase of … Continue reading

Posted in 1980's, Boxed, Hard Candy, Wonka | Tagged , , , , , , , , , , , , , , , , , , , , | 4 Comments

Australia’s Starburst Gummies & More!

As a candy enthusiast, historian and collector, I love finding unusual product or flavor extensions of candy brands I already know well.  There’s just something especially compelling about that familiar logo matched up with unfamiliar elements that makes up a … Continue reading

Posted in Gummies, Mars | Tagged , , , , , , , , , , , , , , , , , , , , | 4 Comments

Annabelle’s “Sir” Bar – Another Forgotten Classic!

Annabelle’s “Sir” bar is one that has long fascinated me, partly because I loved the logo for it and I had never come across a wrapper for one, as well as the fact that I didn’t really know much about … Continue reading

Posted in 1960's, 1970's, Chocolate | Tagged , , , , , , , , , , , , , , , , , , , | 1 Comment

The Pre-Hershey History of Kit Kat USA: Discovered and Uncovered!

Kit Kat’s earliest days are well-recorded.  Created in the United Kingdom by the Rowntree company all the way back in 1935 as Rowntree’s Chocolate Crisp (officially branded as Kit Kat in 1937), it would eventually grow to become a worldwide … Continue reading

Posted in 1950's, 1960's, 1970's, 1980's, British, Chocolate, Hershey, Nestle | Tagged , , , , , , , , , , , , , , , , , | 4 Comments

Avengers Candy Assemble (again)!

This weekend Marvel’s Avengers: Age of Ultron is hitting theaters in the United States, so I thought it was the perfect time to revisit some Avengers-related candy pieces from my collection.  Make the jump to check them out!

Posted in 1970's, 1990's, Canadian, Chocolate, Hershey | Tagged , , , , , , , , , , , , , , , , , , , , , | 4 Comments

The Return (and History) of Reese’s Crunchy!!

This year the Hershey company has given the confectionery world a tasty flashback with their latest revival of Reese’s Crunchy!  It’s exciting news and prompted me to look back over the history of Crunchy’s various revivals as well as its … Continue reading

Posted in 1970's, 1980's, 1990's, Chocolate, Hershey, Peanut Butter | Tagged , , , , , , , , , , , , , , , , , | 1 Comment

TheCandyGeek Vlog Premieres Today!!

My new TheCandyGeek video blog (or vlog) launches today and I wanted to share the news here on CollectingCandy.com.  Make the jump to check it out!

Posted in Christmas, Easter, Halloween, Holiday, TheCandyGeek | Tagged , , , , , , , , , , , , , | 2 Comments

Sweetarts Easter Candy and More From the 1990’s!

Happy Easter, everyone!  To mark today’s holiday, I’ve opened my archives and dug back to the 1990’s for a wonderful set of Sweetarts Easter promotional sales materials.  These feature a surprisingly diverse and delightful array of Easter product under the Sweetarts … Continue reading

Posted in 1990's, Boxed, Easter, Gummies, Holiday, Nestle, Sour Candy, Wonka | Tagged , , , , , , , , , , , , , , , , | 2 Comments