Author Archives: Jason Liebig

About Jason Liebig

A New York City based writer, editor and sometimes actor. After spending much of the 1990′s in the comic book business helping tell the stories of Marvel Comics’ X-Men as series editor, he has since split his time between developing his own entertainment properties while still consulting and working on others. Having been described as “the Indiana Jones of lost and forgotten candy”, Jason is one of the country’s premier candy collectors and historians with his discoveries appearing in countless blogs, magazines, newspaper articles, and books. Always happy to share his knowledge and unique perspectives on this colorful part of our popular culture, Jason has consulted with New York’s Museum of Food and Drink and has also been a featured guest on Food Network’s Heavyweights, France’s M6 Capital, and New York’s TheActionRoom.com. My Google Profile+

My Year in Collecting: 2014!

For the past five years, I’ve made it an annual tradition to gather together some of my favorite “collector acquisitions” from the previous twelve months in the form of a visual collage.  While it is by no means a comprehensive … Continue reading

Posted in 1960's, 1970's, 1980's, Chocolate, Mars, Nestle, Peanut Butter | Tagged , , , , , , , , , , , , , | 2 Comments

Valentine’s Day 2015 gets Snoopy with Nestle Crunch!

Nestle Crunch recently partnered up with Charles M. Schulz’ Peanuts characters, first launching with a fun selection of packaging for Christmas 2014.  That partnership promises to see the Peanuts characters gracing Nestle Crunch packaging throughout the year, with new holiday … Continue reading

Posted in Chocolate, Holiday, Nestle | Tagged , , , , , , , , , , , , , , , , , , , , | 1 Comment

Valentine’s M&M’s Packs from Taiwan!

Happy Valentine’s Day!! M&M’s can always be counted on for a great assortment of seasonal offerings each year and that’s certainly true for the Valentine’s holiday.  And while those are always neat to see, I recently picked up something especially … Continue reading

Posted in Boxed, Chocolate, Holiday, M&M's, Mars | Tagged , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Brach’s 1972 “Share a Little Love” Valentine’s Day Promotion!

For today’s pre-Valentine’s Day post, I’ll be sharing a Brach’s candy salesman promotional packet created in support of their 1972 “Share a Little Love” campaign.  It’s a terrific and unique look into our confectionery past and it follows up a … Continue reading

Posted in 1970's, Boxed, Chocolate, Holiday | Tagged , , , , , , , , , , , , , , , , , , , , , , | 2 Comments

Our 550th Post! Plus Our Biggest Video Announcement Ever!

Today marks CollectingCandy.com’s 550th post!  Hooray! It’s a big number and comes on the heels of the site’s third anniversary just last week.  With that in mind, we’ve decided to use the occasion to announce a major new endeavor spinning … Continue reading

Posted in TheCandyGeek | Tagged , , , , , , , , , , , , , , , , , , | 1 Comment

The (Nearly) Definitive History of Nestle’s Choco’Lite! — Plus: CollectingCandy.com’s Third Anniversary!

Today is special to me as it marks the Third Anniversary of CollectingCandy.com – first launched on February 6th, 2012.  And while I wasn’t able to program a week-long anniversary celebration as I did last year, I have endeavored to … Continue reading

Posted in 1950's, 1970's, 1980's, 1990's, British, Chocolate, Nestle | Tagged , , , , , , , , , , , , , , , , , , , | 5 Comments

The Surprising Candy of Howard Johnson’s!

I’ll often talk about how much I enjoy branded candy packaging that comes from unusual sources like private label or “store brands”.  These aren’t your typical Hershey or Mars offerings in that you can only find them at specific retail … Continue reading

Posted in 1950's, 1960's, 1970's, 1980's, Chocolate, Gum, Hard Candy | Tagged , , , , , , , , , , , , , , , , , , , , , , , , | 2 Comments

1997’s Cadbury Spice Girls Chocolate Bars!

Today I’m flying back to the heady days of the mid-1990’s to take a look at the confectionery output of the pop-culture musical phenomenon known as The Spice Girls!  Make the jump to check it out.

Posted in 1990's, British, Cadbury, Canadian, Chocolate | Tagged , , , , , , , , , , , , , , , , , , , , | 1 Comment

Superbowl 2015 and the Collation Conundrum! (plus a little NFL Snickers history)

Once again it’s Super Bowl Sunday and for the third year in a row I’ll be featuring Snickers NFL Minis and their team wrappers!  Make the jump to check them out.

Posted in 1990's, Chocolate, Mars | Tagged , , , , , , , , , , , , , , , , , , , , | Leave a comment

The Return of Mike and Ike Cotton Candy and Root Beer Float Flavors!

It’s been an exciting month in the world of candy already and the fun keeps on rolling as today I get to share the news that Mike and Ike Cotton Candy and Root Beer Float flavors are returning!   Not seen … Continue reading

Posted in 1960's, 1970's, 1990's, Boxed | Tagged , , , , , , , , , , , , , , , , , , , , | 1 Comment